High street game retailer GAME have been in trouble for some time, but things seem to have become especially bad for them recently. In the past few weeks there have been a number of omens that present a bleak future for GAME, a future they may not survive.
Earlier this month 46 people lost their jobs at GAME headquarters, as part of an attempt to rescue the ailing company. Then, just before the Vita's launch, GAME announced that they would not be stocking any of Ubisoft's Vita titles at launch. Soon after, most recently and significantly, it was revealed that the retailer will not be stocking Mass Effect 3 at launch, and have cancelled pre-orders for other upcoming EA games. Clearly, none of these are good things, and present a bleak future for GAME - if they cannot afford to stock Mass Effect 3, which is likely to be one of the biggest games of the year, then they are clearly in some pretty hot water. If this trend continues, GAME will eventually degenerate into a Call of Duty and Zumba Fitness shop, as they are games that are guaranteed money-makers. This is not good for them, as their sparse collection will mean that gamers will lose faith in them, and is clearly not good for anyone else.
We are the only ones who can get GAME back on its feet. GAME relies on gamers to buy games from them, and we haven't been doing that. Yes, there are cheaper places to buy games online, but would any of you like to see a future with no specialist videogame stores on the High Street? I certainly wouldn't. The advent of the internet and price comparison websites have definitely created a cuilture of web bargain-hunting, and people seem more and more desperate to save a few quid. I like a bargain as much as the next man, however I can also accept that High Street stores simply can't slash their prices in the same way that online giants like Amazon can. If you want nice things, you have to pay for them, and GAME is quite a nice thing to have around.